Our Philosophy

Insight Events & BTL has a clear mission to help our clients in conquering new fields, always be one step ahead of the rest and excite with our collaborations. We define ourselves as a preferred agency for local and international clients. Every day we strive to make our work more efficient and significant in all four key areas – events, creative, production and direct advisement. Our decision-making philosophy is so easy that you can put it into two words – creative and breathtaking. It’s not enough just to do our job well – we set super goals and push our company to its limits to become a better version of ourselves. We aim to set the bar for others and leave a mark - memorable, smart and inspiring.


Special events are our passion and driving force. Simply because we know how important they are to your brand, we make things happen in a way that connects you with your audience. Striving to put every piece of this puzzle in the right place and create impression, we exceed our expectations and enjoy the viral of our teamwork.


In order to guarantee impeccable execution of the tiniest detail, we are engaged in the production of every aspect embedded in your creative vision. From small print materials to impressive interactive installations.


The most entertaining and creative part of our services. Creating content for each of your activities. Creating visual and communication strategy of your product or service, showing your creative expressions.


Sometimes the traditional advertising (ATL) is not enough. The reasons might be countless – specific regulations, the direct approach to your potential clients, reminder for the qualities of your product and many others. Considering that, the best mechanism you want to use are BTL Activations. From the well-known traditional samplings to the personalized „guerilla” campaigns.




50 + Events 100 + Satisfied Clients 10 + Years


Address: President Lincoln Blvd, bl. 430, office 41,1618 Sofia, Bulgaria

Working Time:

Monday - Friday

9:00 - 18:00